Customer loyalty points software built into your POS

When you attach a customer to a sale, by searching their name or phone number, they earn points on what they spend. By default a customer earns 1 point for every ৳100. You can change that amount to suit your margins, for example 1 point per ৳200 for a grocery with thin margins, or 1 point per ৳50 for a boutique that wants to reward loyal buyers more.

There are no cards to print. The customer's phone number is their loyalty account. Points show on the customer's record and on the sale, so they always know where they stand.

Points are only worth collecting if they can be spent. At the POS, a customer with points can redeem them as a discount on their bill. By default each point is worth ৳1, and you can set a different value. A customer who has collected 150 points on ৳15,000 of shopping takes ৳150 off their next bill, and walks out feeling looked after.

Because redemption is a discount on the sale, it shows up correctly in your sales and profit figures. You do not have to keep a separate record of what the scheme costs you.

Loyalty works best when you know who your good customers are. The Sales Insights screen groups customers into segments over the last 12 months, including those who may be leaving: people who used to buy regularly and have gone quiet. A call or SMS to them, reminding them of the points waiting on their account, is a simple way to bring them back. See reports and sales insights.

The customer-wise sales report shows how much each customer has bought over any period, so you can thank your top customers personally at Eid.

A loyalty scheme fails if the cashier cannot explain it in one sentence. With Posify24 it is easy: "You get a point for every hundred taka, and each point is a taka off next time." The customer gives their phone number, the points are added, and the next bill shows how many they have.

• On from the start - loyalty points work as soon as you start selling
• Earn on every bill - 1 point per ৳100 by default, amount you can change
• Redeem as discount - points come off the bill at the POS
• Point value you set - ৳1 per point by default
• Phone number as the account - no cards, no app for the customer
• Points on the customer record - and shown on each sale
• Counted in your figures - redemptions show as discounts in sales and profit
• Customer segments - spot regulars who may be leaving

Any shop with repeat customers. It matters most to retail shops and super shops competing for the same neighbourhood, clothing and footwear shops that want customers back next season, and grocery and mudi shops whose customers buy every week.