Sales report software that tells you what to do next

Sales reports show the summary, orders, deliveries, returns, customer-wise sales, commission and profit and loss. Purchase reports show orders, receives, returns, supplier totals and commission. Stock reports show the summary, full history, near-expiry items, transfers and wastage; see inventory management. Accounts reports include the cash book, bank statements, daily opening and closing, profit and loss, income statement and balance sheet; see accounts and cash book.

For businesses that sell on credit through reps, there are the customer due ageing report (0-30, 31-60, 61-90 and 90+ days), the rep outstanding report and rep-wise product sales, covered on the field sales and territories page.

Reports export to CSV and PDF, and stock reports to Excel too, so your accountant or partner gets the same figures you see. Only confirmed documents count, so a draft or voided bill never inflates your sales.

The Sales Insights screen compares the period you choose with the period before it: revenue, cost, gross profit, margin and returns. A "what stands out" section points out the biggest changes so you do not have to hunt for them, and an advice section suggests what to look at.

Revenue and profit are shown month by month, with a forecast for the coming months once you have three months of history. Before Eid or the winter season, that forecast helps you decide how much stock to carry.

Not every product earns the same. The ABC matrix sorts products by how much they bring in, so you can give shelf space and attention to the ones that matter. Stock cover shows how long your current stock will last, 30-day demand shows what is selling now, and reorder advice suggests what to buy. Slow movers are listed separately, so you can discount them before they turn into dead stock.

On the customer side, Sales Insights groups customers into segments over the last 12 months, including those who may be leaving: the regulars who used to buy often and have gone quiet. A phone call to them is often all it takes.

If you run more than one outlet, Sales Insights breaks revenue down by branch, with each one's share, discounts, returns and target against actual; see multi-branch. If you sell through several platforms, such as your shop, a Facebook page and a website, the same breakdown shows each platform's share. Each business type also gets a dashboard with the figures that matter for it.

• 30+ report screens - sales, purchases, stock, accounts and HR
• Export - CSV and PDF, plus Excel for stock
• Period comparison - revenue, cost, gross profit, margin and returns vs the previous period
• What stands out - the biggest changes, pointed out for you
• Monthly forecast - revenue and profit, once you have three months of history
• ABC product matrix - which products bring in the most
• Stock cover and reorder advice - how long stock will last and what to buy
• Slow movers - products that are not selling
• Customer segments - including customers who may be leaving
• Branch and platform breakdown - share, discounts, returns and target vs actual

Owners and managers who want to run the business from numbers, not guesswork. It matters most to retail shops and super shops with large product ranges, distributors who need to watch reps, territories and targets, and F-commerce sellers who want to know which platform actually pays.